Reviewing the action from the new event experience where sport meets entertainment, lifestyle and culture.
Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team recap the goings-on and key takeaways from the on-stage sessions. This week, the Leaders Team have been in New York, working with sister company Sports Business Journal, for the big launch of 4SE following a pilot event last year. 4SE is a unique event experience that provides a much-needed opportunity for senior executives to explore and navigate the collision of sport, entertainment, lifestyle and culture.
In the episode, Leaders Editorial Director James Emmett and Content Director David Cushnan elaborate on the intentions and objectives of 4se, and identify and discuss key themes and takeaways from the sessions – all followed by an insightful conversation with Elke Jones, Chief Strategy Officer at GMR Marketing. The analysis also features snippets from the on-stage content, featuring speakers such as Eli Manning, Fat Joe, the CMO of New Balance and the VP Creative of New Era.