NFL Head of Europe and UK Brett Gosper, World Cup bid specialists John Zerafa and Nick Varley, and EDI expert Edleen John join the monthly live chat show.
Monthly sports business chat show Leaders Live returns for episode 3 from IMG Studios with a big interview with the NFL and a deep dive (from 23:37) on what the FIFA World Cup – and the Olympics for that matter – could be.
Gosper, the former CEO of World Rugby, gives his end-of-year reflections on the league’s growing global status and the International Series, including that remarkable debut in Germany, as well as giving a peak behind the curtain into the NFL’s owners meetings.
Meanwhile, as the final rounds of possibly the most controversial World Cup ever staged play out in Qatar, the tournament – and other major international sports events – goes under the microscope.
With new FIFA stipulations around human rights coming into play for future hosts, the World Cup is only likely to get more political, and as it enters an expanded, multi-country host era, with the USA, Canada and Mexico poised to host in 2026 and a variety of multi-nation bids in the works for 2030, our studio guests look at how it could and should be positioned as a milestone social and commercial moment for players, brands, fans and governments alike.
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