Hello to you all, and thanks for clicking through to this latest edition of the Leaders Digest, your weekly summary of things to think about from across the sports business universe.
5 Questions, Answered
1.) What are you doing next week?
Well, you can still do that, plus also dip into our virtual extravaganza. We won’t quite be taking over the internet, but we’re going to give it a good go.
2.) What’s at stake in the UK this week?
In a week in which the NFL has had its first Covid shutdowns, and the happy sight of fans in top tier stadiums played out across Germany after a set of protocols was agreed by the country’s federal states, sport – depending on where that sport is or isn’t happening – is still operating on different rungs of the ladder. In the UK, a set of pivotal talks this week will determine whether the industry moves forward with a sense of renewed positivity or doubled down on doom. With new restrictions in place across the UK, sport is crying out for tangible government support. The government, however, is putting pressure on the Premier League to do more to support lower league football. I wonder if they’ll take the same approach with Amazon and its ‘support’ for high street retailers, especially since Amazon has had an uptick in its fortunes during the pandemic, and isn’t, like the Premier League, set to lose another £586 million if games continue to be played behind closed doors. One can only hope the government consults Tracey Crouch on whatever their decision-making process is. Few remember a sports minister who understood so well and cared so much about her brief. Tracey will be appearing on an upcoming episode of the Leaders podcast; it might be a tone shift but I don’t think it’s a spoiler to reveal that her current passion is fantasy NFL, where she claims to be dominating the Westminster fantasy football league with a haul of 171 points last week.
3.) She’s got other passions though, right?
Right; Tracey has also been named as one of 14 people on Lewis Hamilton’s new ‘Commission’, a research project the Formula 1 champion has set up with the Royal College of Engineering to identify the barriers for black people participating in motorsport.