China is a country pulsing to the beat of progress, a market alive with potential, and a corner of the sporting world raising more than a few eyebrows.
A top-line government target for the domestic sports industry to reach a value of CNY5 trillion ($813 billion) by 2025 has been the latest spur for investment at all levels.
Leagues are professionalising, major events are moving in, sport and physical activity are creeping into the prevailing culture and sweeping into the national education system.
With a technology boom, a set of unique market conditions, a population of 1.37 billion and a steady process of social and economic progression underway, China is arguably the most exciting emerging market in sport.
“32% of China’s urban population actively participate in sport”
This is the subject addressed in the second of a series of whitepapers developed by international sports and entertainment sponsorship consultancy, research and evaluation firm Nielsen Sports and Leaders.
The series will run for the remainder of the year, and will delve into some of the hottest topics in the industry today, applying a layer of data-driven insight to address some of the challenges facing many across the global sports business in 2017.
The whitepapers are free to download. All that’s required is a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Nielsen Sports – and Nielsen Sports alone – then please do tick the box where prompted.