Esports & Gaming Archives - Sport Business https://leadersinsport.com/sport-business Tue, 03 Oct 2023 10:56:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://leadersinsport.com/app/uploads/sites/3/2021/08/lis-favicon.png Esports & Gaming Archives - Sport Business https://leadersinsport.com/sport-business 32 32 Podcast: 4SE Material – Merch à la mode: Why fashion is embracing sports merchandise https://leadersinsport.com/sport-business/podcasts/podcast-4se-material-merch-a-la-mode-why-fashion-is-embracing-sports-merchandise/ Tue, 12 Sep 2023 06:01:17 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=20312 Examining how sport franchises have tailored their apparel to appeal to the masses.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: 4SE Material – Merch à la mode: Why fashion is embracing sports merchandise appeared first on Sport Business.

]]> Podcast: Leaders and How They Lead – ESL Pro League’s Alexander Inglot & Essex County Cricket Club’s Alastair Cook https://leadersinsport.com/sport-business/podcasts/podcast-leaders-and-how-they-lead-alex-inglot-alastair-cook/ Tue, 31 Jan 2023 06:11:34 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=15034 Leaders bring you a conversation with the Commissioner of one of esports’ biggest leagues and an interview snippet with record-breaking cricketer Sir Alastair Cook.

The post Podcast: Leaders and How They Lead – ESL Pro League’s Alexander Inglot & Essex County Cricket Club’s Alastair Cook appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: Leaders and How They Lead – ESL Pro League’s Alexander Inglot & Essex County Cricket Club’s Alastair Cook appeared first on Sport Business.

]]> Podcast: 4SE Material – What is 4se, how do you say it and why should you care? https://leadersinsport.com/sport-business/podcasts/podcast-4se-material-what-is-4se-how-do-you-say-it-and-why-should-you-care/ Wed, 07 Dec 2022 14:38:27 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=14287 In this introductory episode we run through what you can expect from 4se and why you should make New York your go-to destination for May, before giving you a snapshot of our thinking as we develop our 2023 trends report.

The post Podcast: 4SE Material – What is 4se, how do you say it and why should you care? appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: 4SE Material – What is 4se, how do you say it and why should you care? appeared first on Sport Business.

]]> Podcast: 4SE Material – Run-DMC x Adidas: The legacy of the first hip-hop ambassadorship story https://leadersinsport.com/sport-business/podcasts/podcast-4se-material-run-dmc-x-adidas-the-legacy-of-the-first-hip-hop-ambassadorship-story/ Mon, 14 Nov 2022 13:19:47 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=14087 We investigate the significance of the first hip-hop ambassadorship story, and how that has contributed to the rise of the hip-hop genre and the popularity of streetwear.

The post Podcast: 4SE Material – Run-DMC x Adidas: The legacy of the first hip-hop ambassadorship story appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: 4SE Material – Run-DMC x Adidas: The legacy of the first hip-hop ambassadorship story appeared first on Sport Business.

]]> Podcast: 4SE Material – Who’s on the front row?: Celebrity pulling power at sports events  https://leadersinsport.com/sport-business/podcasts/podcast-4se-material-whos-on-the-front-row-celebrity-pulling-power-at-sports-events/ Wed, 14 Sep 2022 08:22:18 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=13247 We investigate the significance of those who fill the coveted front row seats and the impact this has on fan experience and broadening reach.

The post Podcast: 4SE Material – Who’s on the front row?: Celebrity pulling power at sports events  appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: 4SE Material – Who’s on the front row?: Celebrity pulling power at sports events  appeared first on Sport Business.

]]> Podcast: 4SE Material – When did chess become cool?: Changing perceptions of the world’s most played sport https://leadersinsport.com/sport-business/podcasts/podcast-4se-material-when-did-chess-become-cool-the-changing-perception-of-the-worlds-most-played-sport/ Wed, 24 Aug 2022 06:37:41 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=12258 We investigate the boom in popularity of the game and pinpoint when it became a phenomenon.

The post Podcast: 4SE Material – When did chess become cool?: Changing perceptions of the world’s most played sport appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: 4SE Material – When did chess become cool?: Changing perceptions of the world’s most played sport appeared first on Sport Business.

]]> Podcast: Leaders and How They Lead – IMG Media President Adam Kelly https://leadersinsport.com/sport-business/podcasts/podcast-leaders-and-how-they-lead-img-media-president-adam-kelly/ Tue, 16 Aug 2022 08:26:24 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=11963 The post Podcast: Leaders and How They Lead – IMG Media President Adam Kelly appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: Leaders and How They Lead – IMG Media President Adam Kelly appeared first on Sport Business.

]]> Podcast: Leaders on the Ground – 4SE New York 2022 with Elevate’s Al Guido and Shawn Doss https://leadersinsport.com/sport-business/podcasts/podcast-leaders-on-the-ground-4se-new-york-with-elevates-al-guido-and-shawn-doss/ Fri, 20 May 2022 10:03:00 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=8340 The post Podcast: Leaders on the Ground – 4SE New York 2022 with Elevate’s Al Guido and Shawn Doss appeared first on Sport Business.

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Examining how sport franchises have tailored their apparel to appeal to the masses.

4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April – to hear more like it, search ‘4se Material’ on your preferred platform.

It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?

To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era – two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.

Listen to the podcast below, and subscribe today on Apple, Amazon, Spotify or your chosen podcast platform.

The post Podcast: Leaders on the Ground – 4SE New York 2022 with Elevate’s Al Guido and Shawn Doss appeared first on Sport Business.

]]> Podcast: Leaders Broadcast Disruptors Audio Bulletin – Digital Innovation with Stadion’s Russell Stopford https://leadersinsport.com/sport-business/podcasts/podcast-leaders-broadcast-disruptors-audio-bulletin-digital-innovation-with-stadions-russell-stopford/ Thu, 07 Apr 2022 09:10:00 +0000 https://leadersinsport.com/sport-business/?post_type=podcast&p=7282 The post Podcast: Leaders Broadcast Disruptors Audio Bulletin – Digital Innovation with Stadion’s Russell Stopford appeared first on Sport Business.

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The Leaders Broadcast Disruptors Audio Bulletin is a regular podcast for discussion, debate, and analysis around the latest developments in sports content production, distribution and monetisation. 

On this episode, James Emmett and David Cushnan are joined by Russell Stopford, a giant in world of sports digital, who is newly-installed as CEO of digital agency Stadion, following over a decade of leading digital activity at three of football’s biggest clubs, Manchester City, FC Barcelona and Paris Saint-Germain.  

In an insightful and informative conversation, the trio dive into the latest happenings in the space, such as the NFL’s plans for a new subscription streaming service, Spotify’s giant sponsorship deal with FC Barcelona and of course, 2022’s biggest buzzword, the metaverse. In the process, Stopford offers his expert perspective on the complexity of developing a huge new project like the NFL’s, the untapped potential in the crossover between sports and music, and the big tech question in the development of the metaverse that demands to be solved.  

 

Listen to the podcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform.

 

The post Podcast: Leaders Broadcast Disruptors Audio Bulletin – Digital Innovation with Stadion’s Russell Stopford appeared first on Sport Business.

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